In a culture that venerates overwork, people internalize crazy hours as the norm…. Grinding out hundred-hour weeks for years helps [workers] think of themselves as tougher and more dedicated than everyone else… Over time, the simple fact that you work so much becomes proof that the job is worthwhile, and being in the office day and night becomes a kind of permanent initiation ritual.
Does this sound like your agency? It’s no wonder, key art directing is, after all, a feminine discipline - all that fussing over colors and photographs of movie stars. It’s downright silly when you think about it, so naturally a certain amount of macho-shitheadedness creeps into the workplace in order to make you poncy art majors feel less sissified.
If you’re like us, you know the hardest part of starting a new business is coming up with a name for it. Unless the name comes to you first and the business follows in due course. (Which is how we ended up running a funeral parlor in the Sierras called Mammoth Undertaking.)
So, if you’ve got your heart set on opening up your very own entertainment advertising agency and you’re stumped as to what to call your workers’ paradise, we offer these suggestions:
1. Fanciful, Pickwickian names that speak to a muted ecstasy deep within your soul:
Dr. Lovefont's Feel Good Designatorium
Breakfast At Epiphany's
Unbridled Enthusiasm, Inc.
2. Manly names intended to obscure what is really a silly, fussy occupation:
The Tool Shed
The Steal Mill
Creative Sweat Shop
3. Solipsistic names that slyly reference esoteric aspects of this industry:
I would have thought this had trickled to you already... apparently, someone with too much time on his hands has scanned and digitized decades of TV Guide ads that appeared in his local Toledo, Ohio edition:
If, like me, you cut your teeth and built your golden legacy on Fox, NBC and CBS TV Guide ads (I thought one day my tombstone might be a TV Guide ad), then you will appreciate the joy and horror of this website.
Sincerely, Hugh G. Rection
Not included in Mr. Rection's Toledo treasure trove is the vintage Letterman TV Guide ad below. Judging by the station place-holder, we assume it never had its moment of dot gain glory.